Angela (Zehui) Lu
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Otoki America Inc.
In-house designer, CPG Brand Specialize in Fun Food
(Upon Request)
Brand Stratgies
Brand Stratgies, Design System, Packaging
Design,Social Plateform System Design
Brand Activations/Tradeshows
Design Productions, Tradeshow Booth design,
Editoral Design, Marketing
Digtial Platfroms
Amazon Contents, Website
Social Marketing Projects (Instargram)
Motion Design, Consumer Connection Building
Photography/Filming Contents
Digital Marketing Assets, Lighting & Filming
Setups
Kia Motor x Rebelle Rally Vehicle Graphics
2D Mockup, Conceptal Design
(Upon Request)
Greenies (Mars Inc.)
Brand, Packaging, Product, Photogrphy, Retails, Brand Image Renewal
(Upon Request)
Packaging Design, Brand Identity, Retail Environment
Brand Identity, UIUX Design, Web Design, Exhibitation Design (Self-driving Brand Inpired)
Editorial, Poster Design
Brand Identity, Experimental Installation, Font Design
Packaging Design, Brand Identity (Walmart Greate Vaule Inspired)
Lucky Charms (Illustrations, Packaging Design)
Posters
Font Design
© Angela Zehui Lu
2019 – 2026 All Rights Reserved
Onoama
Packaging Design, Brand IdentityClick for Process
Mission Statment
Whisper, a sound that resonates within you. Cleaning is a process that can activate the brain's autonomous sensory meridian response (ASMR).
Onoma enhances the house cleaning experience, bringing satisfaction and enjoyment to our users. We aim to transform the cleaning process into a daily therapeutic ritual that heals emotional moments.
Statergies
Sustainable Attributes
Eco-Friendly Materials. Onoma commit to using sustainable, recyclable, and biodegradable materials for all packaging.
Onoma offer refillable containers and concentrates to reduce waste and promote less transportation waste commit to environmental responsibility.
Design Aspects
Coherent Identity: Maintain a consistent and soothing visual and auditory brand identity across all products and marketing materials
Use elegant design elements to position the brand as a satisfiction choice in the cleaning product market.
User Satisfaction
Therapeutic Scents. Use essential oils and natural fragrances known for their therapeutic properties to promote relaxation and healing.
Create packaging that encourages a mindful, meditative cleaning routine, transforming a chore into a moment of personal well-being.
Brand slogan
“ Whisper: Where Cleaning Meets Calm.”
Identity
Onoma is derived from the word Onomatopoeia, which refers to the formation of a word that phonetically imitates the sound it describes.
The rounded shape of the logo, combined with a custom font, evokes a natural and organic feel. The subtle rough texture around the letters adds an element of sophistication and reflects the authenticity of nature.
Material & Printing
Paper
Classic Crest® PAPERS
recycled 100
Natural White
Smooth

Colors
Tasteful colors, including whites for perfect image reproduction, plus duplex combinationsFinishes
Smooth, Super Smooth, and Eggshell finishes
Printing
offset printingSustainability
All colors are FSC® Certified, Green-e Certified, Green Seal™ Certified, and are made with 30% or more Post-Consumer Fiber. 2 colors containing 100% Post-Consumer Fiber: PC 100 White, PC 100 Natural.
Color
Packaging Dieline
Product lineup
Photography
Rendering