Angela (Zehui) Lu
EmailLinkedinRésumé
Otoki America Inc.
In-house designer, CPG Brand Specialize in Fun Food
(Upon Request)
Brand Stratgies
Brand Stratgies, Design System, Packaging
Design,Social Plateform System Design
Brand Activations/Tradeshows
Design Productions, Tradeshow Booth design,
Editoral Design, Marketing
Digtial Platfroms
Amazon Contents, Website
Social Marketing Projects (Instargram)
Motion Design, Consumer Connection Building
Photography/Filming Contents
Digital Marketing Assets, Lighting & Filming
Setups
Kia Motor x Rebelle Rally Vehicle Graphics
2D Mockup, Conceptal Design
(Upon Request)
Greenies (Mars Inc.)
Brand, Packaging, Product, Photogrphy, Retails, Brand Image Renewal
(Upon Request)
Packaging Design, Brand Identity, Retail Environment
Brand Identity, UIUX Design, Web Design, Exhibitation Design (Self-driving Brand Inpired)
Editorial, Poster Design
Brand Identity, Experimental Installation, Font Design
Packaging Design, Brand Identity (Walmart Greate Vaule Inspired)
Lucky Charms (Illustrations, Packaging Design)
Posters
Font Design
© Angela Zehui Lu
2019 – 2026 All Rights Reserved
Monterey Bay Aquarium
Brand Identity, Experimental InstallationClick for Brand Presentation
Mission Statment
To inspire, educate, and foster a deeper connection to the ocean and its inhabitants through engaging and immersive design that reflects the Monterey Bay Aquarium’s dedication to marine research, education, and conservation.
Statergies
Introduce playfulness
Enhance reader engagement and retention through interactive and dynamic design elements.
Incorporate elements such as bold typography, vibrant imagery, and clear infographics to make the information easily digestible and visually appealing. Ensure each section feels distinct yet cohesive, maintaining a sense of discovery and exploration.
Design Aspects
Reflect the Aquarium’s commitment to sustainability in the design and production of the editorial materials.
Use eco-friendly materials such as recycled paper and soy-based inks. Opt for digital publications when possible to reduce paper waste.
Brand slogan
“
Dive into the depths of marine wonder. Inspiring Conservation, One Ocean at a Time.”
Identity
Color
Colored Logo Motion
Logo Font Design
Tickets
Website
Social Media
Experimental Installation
Visual promotion art content
Wayfingding System and Infographic broad
Invitation to Donation