WORKS

Otoki America Inc.

In-house designer, CPG Brand Specialize in Fun Food

(Upon Request)

Brand Stratgies
Brand Stratgies, Design System, Packaging Design,Social Plateform System Design

Brand Activations/Tradeshows
Design Productions, Tradeshow Booth design, Editoral Design, Marketing

Digtial Platfroms
Amazon Contents, Website

Social Marketing Projects (Instargram)
Motion Design, Consumer Connection Building

Photography/Filming Contents
Digital Marketing Assets, Lighting & Filming Setups

Kia Motor x Rebelle Rally Vehicle Graphics

2D Mockup, Conceptal Design (Upon Request)

Greenies (Mars Inc.)

Brand, Packaging, Product, Photogrphy, Retails, Brand Image Renewal (Upon Request)

Lee Kum Kee

Packaging Design, Brand Identity, Retail Environment

Argo ai

Brand Identity, UIUX Design, Web Design, Exhibitation Design (Self-driving Brand Inpired)

WCS: Extinction

Editorial, Poster Design

Monterey Bay Aquarium

Brand Identity, Experimental Installation, Font Design

Onoma

Packaging Design, Brand Identity (Walmart Greate Vaule Inspired)

Other Works

Lucky Charms (Illustrations, Packaging Design)
Posters
Font Design

Lee Kum Kee

Packaging Design, Brand Identity,
Retail Environment, Photography

Click for Process

Mission Statment

Rebranding Lee Kum Kee blends elegance, cultural heritage, and sustainability. They are crafted using eco-friendly materials. The packaging displays a healthy lifestyle, ensuring the purest and most wholesome soy sauce image. Its functional perfection guarantees seamless usability, simplifying pouring and handling.

Statergies

Labeling and information

Clean typography and united information. Rebranding with new branding graphic language.

Cultural Heritage

Color separation of different sauce.

Environmental packaging

Change cap into reusable long lasting material.

Identity System

Color

Illustrations

Graphic Applications

Renderings

Poster

Photography

Material

Primary Material: Frosted Amber glass bottles

Manufacture:
LongWei Glass

Single Component Pouches:
Aluminum, foil

Manufacture:
Advanced Pouch Fillers

Caps:
Aluminum Cap

Manufacture:
YouHa

Retail Enviornment

Exihibit Idea